We cover how to improve
your social media plan for 2019, from finding the right metrics to identifying
your target audience and more.
Step
1: Audit your previous social media performanceContent metrics - Track metrics by content type, design, image, ad campaign, etc. to understand what content is best performing
Step 2. Create audience personas
No matter what your business is, your audience will consist of different 'groups'. Digest data to see where your different audiences are. They all go on social media, content that they are interested in and many more. For each group of viewers, you should create a character to Helping identify who your followers are. 90% of companies that use viewers see that they lead to a clear understanding of customers.
Step 3: Identify distribution channels and key times to post
It is important that you identify the main distribution channel and determine your strategy for each channel. Last year, Statista identified the most important social media platform for marketers around the world. As you can see in the graph below, 67% of marketers say Facebook is the most effective social channel with Instagram at 10%, Twitter at 5% and Pinterest at only 2%. Useful in creating a bigger overview But your knowledge about how your brand and audience interact with social media is more effective than ever. Research will show the social media platform that your audience is using the most and contribute to your channel and brand. This will help you determine where to focus most of your resources.
Determine the purpose of each social media platform
Your marketing strategy will vary on each social media. For example, it may be that you will use Facebook to create an interactive community through your Facebook page and group, while on Instagram you advertise your product through beautiful images. Social media marketing strategy should document the objectives of your brand in each social media. You can then adjust your content and actions on each platform. Use your examination since May Fri 2561, including the audience and personal information of your audience, to help you determine the purpose of each channel and which content works best in the box.
Facebook – Facebook sends out a lot of traffic. More than any other network. Since it’s geared towards news and entertainment you want to keep your content light and entertaining. And video content performs the best here.
For more information on the appropriate date and time of posting, including statistics on research backups, check out our article: What is the best time to post on social media in 2018? Of course, with this information, you must study your own audience and when they are most active in society. Combining these findings will help you to clearly identify when your brand should be posted on each channel to ensure that you connect with your target audience. This information can be used as part of your social media marketing strategy to create accurate and successful posting schedules.
Step 4: Check out your competitors
The final step in creating a social media strategy is to check your competitors. You should specify ..., Who are your closest competitors? What social channels do they use to connect with the audience? They do well and are not good. What content are they producing and how does it work? Where do they need to improve society?
Final thoughts on creating a social media marketing strategy for 2019
As you can see, there are many things to consider for your social media marketing strategy in 2019. Use the information from your social media monitoring in 2018 and drill down to find important information about the effectiveness of social media. Online audience behavior and competitors' actions This will help ensure that you are in a good position to create a precise social marketing strategy that works and has a goal driven forward. Need help understanding your data? Many Falcon.io analysis and listening tools can help.
Before you begin to consider your social media marketing strategy, it is important that you have an in-depth understanding of the social performance of your brand in the past year, half year or quarter. We will speak in terms of "year" for the purpose of this guide. Look carefully about the measurements from each social channel so you can see where you create and how, create sales opportunities, increase traffic to your website, drive social tracking and increase conversions. Make sure you arrange these results with the goals you set for the previous year. Although the likes and lots of sharing of the campaigns you run may be encouraging. But in the end, you must make sure that every campaign reaches its predefined objectives. Tracking social metrics related to your brand's social goals will help you determine if your social media performance is successful in terms of ROI (return on investment) after you Has fully examined the social performance of your year. You will have a clear understanding of your success and failure in 2018. You can then use this information. Family planning, marketing strategy, social media is effective for the year 2562.
Insights - Dig down to determine the long-term impact that your social goals have on your business. Analyze social channels, content campaigns and other elements that lead to sales opportunities, which turn into customers who pay and return. This information can be used to prove ROI.
With your goals and metrics to track to measure success, your social media marketing strategy will become a useful and immediate document.
Up to now, your social media marketing plan should be completed in 2019, but if not, or if your performance numbers are too low, it's not too late to plan your social media strategy again. A few smart adjustments that will make your Segway become a bumper 2019, so what makes a social media strategy plan successful? In addition to being clear, concise and measurable, you must also set your goals for the year and the way you achieve your goals. In this guide on effective social media strategy planning, we will look at five steps that can be taken to ensure that your brand creates an ambitious social media marketing strategy and can achieve have Let's get started ... If you want to learn more about how to measure the effectiveness of your social media, take a look at the 7 social media measurements that you should follow. And if you're interested in content marketing, check out our interview with the founder of Content Marketing Institute about how to create a successful content strategy.
The goal of social media marketing should be closely aligned with the wider goals of your company. Marketing goals may vary greatly depending on your industry, company size, audience, competition and other factors. Going may include ... increase brand awareness, increase traffic to your website, create social communities, create opportunities for sales Increases sales
The goal of social media marketing should be closely aligned with the wider goals of your company. Marketing goals may vary greatly depending on your industry, company size, audience, competition and other factors. Going may include ... increase brand awareness, increase traffic to your website, create social communities, create opportunities for sales Increases sales
Your social media monitoring should be entered into the goal setting because it will help you see a clear picture of what to do next year.
S.M.A.R.T Goals. Do you set smart goals for your social media marketing plan? Source: Hydrate marketing When setting up your social marketing strategy goals in 2019, use SMART criteria to determine what success will be achieved for each of these goals and how to track what supports this success. SMART stands for .. . Specific, able to measure successfully, relate to time
Separate each goal down to record what you want to achieve, so you have measurable goals and can be achieved Then specify which key indicators to use to measure your progress towards your goals. For example, if you have a goal to generate leads, what indicators should you follow and how to measure your success? Number of sales opportunities - Identify the number of prospects you want to collect.
Inevitably you will have many assumptions about your audience. But in order to truly understand your fans and followers on social media, you have to analyze your data. Social analytics will help you identify important information such as ... population - age, gender, interest, education, employment, etc., topics discussed, written comments, hashtags used And like and post Total numbers throughout the network When you understand your audience better and their behavior on social media, the next step is to create an audience. See also: How to check Twitter for 2019
The insights collected from the people your audience should use to adjust your social media marketing strategies and help you develop a clear strategy to ensure that you engage with all the target groups on social media. Media Audiences should inform content creation, marketing campaigns, ad targeting, and more to ensure that they are converted to your goals.
Twitter – Twitter is more a news platform. Curation and retweeting is thus encouraged here. You definitely want to focus trending hashtags and topics.
LinkedIn – The Professional network where industry articles, interesting data and short, to-the-point sentences go a long way.
Instagram – A platform well suited for visual brands. Pictures, call-out quotes and short videos are doing well here.
Pinterest – Also great for visual brands as it’s completely geared towards imagery. Most users look for inspiration here.
Decide the key times to post Much research has been done on when brands should be posting. By understanding when your audience is most active on social, you can post content at the optimal time for your brand, ensuring the highest levels of engagement. Data collected from a wide variety of sources has enabled us to identify the top days and posting times on social media. Let’s take a look…Facebook – Best days to post are Wednesday, Thursday and Friday, with the key time being 12 – 4 pm.
Instagram – Best days include Monday, Wednesday, Thursday and Friday, while the key time is 11 am – 1 pm.
Twitter – Best days to post are Monday, Tuesday, Wednesday and Thursday around 12 pm.
LinkedIn – Look to post between 5 and 6 pm on a Tuesday, Wednesday or Thursday.
The most effective way to do that is to listen through social media. Checking the confidence of competitors and your niche is also important. This will help you understand which key words in any industry are likely to be what content and campaigns the audience responds to and the constantly changing competitor's strategy. Use social listening to track competitors, including trends and opportunities. By understanding your competitors and how they interact with the audience, you will get a better understanding of your market. You can then use these insights to better inform your social media marketing strategy. See also: Social disclosure: How to use social media listening.
S.M.A.R.T Goals. Do you set smart goals for your social media marketing plan? Source: Hydrate marketing When setting up your social marketing strategy goals in 2019, use SMART criteria to determine what success will be achieved for each of these goals and how to track what supports this success. SMART stands for .. . Specific, able to measure successfully, relate to time
Separate each goal down to record what you want to achieve, so you have measurable goals and can be achieved Then specify which key indicators to use to measure your progress towards your goals. For example, if you have a goal to generate leads, what indicators should you follow and how to measure your success? Number of sales opportunities - Identify the number of prospects you want to collect.
Inevitably you will have many assumptions about your audience. But in order to truly understand your fans and followers on social media, you have to analyze your data. Social analytics will help you identify important information such as ... population - age, gender, interest, education, employment, etc., topics discussed, written comments, hashtags used And like and post Total numbers throughout the network When you understand your audience better and their behavior on social media, the next step is to create an audience. See also: How to check Twitter for 2019
The insights collected from the people your audience should use to adjust your social media marketing strategies and help you develop a clear strategy to ensure that you engage with all the target groups on social media. Media Audiences should inform content creation, marketing campaigns, ad targeting, and more to ensure that they are converted to your goals.
Twitter – Twitter is more a news platform. Curation and retweeting is thus encouraged here. You definitely want to focus trending hashtags and topics.
LinkedIn – The Professional network where industry articles, interesting data and short, to-the-point sentences go a long way.
Instagram – A platform well suited for visual brands. Pictures, call-out quotes and short videos are doing well here.
Pinterest – Also great for visual brands as it’s completely geared towards imagery. Most users look for inspiration here.
Decide the key times to post Much research has been done on when brands should be posting. By understanding when your audience is most active on social, you can post content at the optimal time for your brand, ensuring the highest levels of engagement. Data collected from a wide variety of sources has enabled us to identify the top days and posting times on social media. Let’s take a look…Facebook – Best days to post are Wednesday, Thursday and Friday, with the key time being 12 – 4 pm.
Instagram – Best days include Monday, Wednesday, Thursday and Friday, while the key time is 11 am – 1 pm.
Twitter – Best days to post are Monday, Tuesday, Wednesday and Thursday around 12 pm.
LinkedIn – Look to post between 5 and 6 pm on a Tuesday, Wednesday or Thursday.
The most effective way to do that is to listen through social media. Checking the confidence of competitors and your niche is also important. This will help you understand which key words in any industry are likely to be what content and campaigns the audience responds to and the constantly changing competitor's strategy. Use social listening to track competitors, including trends and opportunities. By understanding your competitors and how they interact with the audience, you will get a better understanding of your market. You can then use these insights to better inform your social media marketing strategy. See also: Social disclosure: How to use social media listening.
